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I'm James, I have been working within the Fashion Industry both Client and Agency Side since 2015. Working in London based agencies within scouting and development, I have scouted talents that have gone on to model for prestigious brands such as Valentino, Celine, Fendi and Loewe to name but a few. 


Whilst working within the industry I have been very fortunate to build strong and lasting relationships with photographers, stylists, designers and agents/agencies - which become invaluable when mapping out a models career. 

As a Mother Agent my main value is to give a humanistic character to the process, offering a responsible, honest and transparent service to my models and families. Nurturing my talents every step of the way to equip them with all the relevant skills and knowledge they will need. Each model is unique which is why I believe a bespoke tailored made service can cater to the wants and needs of the individual within their rise to stardom.

Please do not hesitate to get in touch via the contact me below section regarding inquiries, advice or submissions.



James <3 

Contact Me

Privacy & Data Protection Policy 


I am committed to protecting your personal data. This privacy policy gives you detailed information on when and why your personal data is collected, how it is used and how it is kept secure.


My responsibilities

For the purpose of the applicable Data Protection Legislation, I am the data controller of any personal data I process. As a data controller, I am responsible for ensuring my systems, processes, suppliers and People comply with Data Protection Legislation in relation to the personal data handled.


Data protection law

The Data Protection Act 1998 explains how individuals - must collect, handle and store personal information. These rules apply regardless of whether data is stored electronically, on paper or on other materials.

To comply with the law, personal information must be collected and used fairly, stored safely and not disclosed unlawfully.


The Data Protection Act is underpinned by eight important principles. These say that personal data must:

1. Be processed fairly and lawfully

2. Be obtained only for specific, lawful purposes

3. Be adequate, relevant and not excessive

4. Be accurate and kept up to date

5. Not be held for any longer than necessary

6. Processed in accordance with the rights of data subjects

7. Be protected in appropriate ways

8. Not be transferred outside the European Economic Area (EEA), unless that country or territory also ensures an adequate level of protection


Why this policy exists

This data protection policy ensures jM Scouting:

  • Complies with data protection law and follow good practice

  • Protects the rights of customers and partners

  • Is open about how it stores and processes individuals' data

  • Protects itself from the risks of a data breach


This policy applies to:

  • James Mitchell 

  • All contractors, suppliers and other people working on behalf of jM Scouting. 


It applies to all data that jM Scouting holds relating to identifiable individuals, even if that information technically falls outside of the Data Protection Act 1998. This can include:

  • Names of individuals

  • Postal addresses

  • Email addresses

  • Telephone numbers

  • Plus, any other information relating to individual


Data protection risks

  • Breaches of confidentiality. For instance, information being given out inappropriately.

  • Failing to offer choice. For instance, all individuals should be free to choose how the company uses data relating to them.

  • Reputational damage.




I take data protection very seriously and will endeavour to ensure data is collected, stored and handled appropriately.

To be made responsible for:

  • Keeping updated about data protection responsibilities, risks and issues.

  • Reviewing all data protection procedures and related policies.

  • Checking and approving any contracts or agreements with third parties that may handle sensitive data.

  • Approving any data protection statements attached to communications such as emails and letters.

  • Addressing any data protection queries from journalists or media outlets.

  • Data to not be shared informally.

  • Personal data should not be disclosed to unauthorised people.

  • Data should be regularly reviewed and updated if it is found to be out of date. If no longer required, it should be deleted and disposed of.


Data storage

When data is stored on paper, it should be kept in a secure place where unauthorised people cannot see it. These guidelines also apply to data that is usually stored electronically, but has been printed:

  • When not required, the paper or files should be kept in a locked drawer or filing cabinet.

  • Ensure paper and printouts are not left where unauthorised people could see them.

  • Data printouts should be shredded and disposed of securely when no longer required.


When data is stored electronically, it must be protected from unauthorised access, accidental deletion and malicious hacking attempts:

  • Data should be protected with strong passwords that are changed regularly and never shared.

  • If data is stored on removable media (like a CD or DVD), these should be kept locked away securely when not being used.

  • Data should only be stored on designated drives and servers, and should only be uploaded to an approved cloud computing services.

  • Data should be backed up frequently. Those backups should be tested regularly.

  • All servers and computers containing data should be protected by approved security software and a firewall.


Your rights


Personal data must be processed in line with an individual’s rights, including the right to:

  • Data should be protected with strong passwords that are changed regularly and never shared.

  • request a copy of their personal data;

  • request that their inaccurate personal data is corrected;

  • request that their personal data is deleted and destroyed when causing damage or distress; and

  • opt out of receiving electronic communications from us.


Should you wish to make a request or complaint in line with your rights as an individual, please forward it to

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